AI & Agentic Advertising Education
Designing Learning Experiences for Amazon Ads AI-Powered Features
As Amazon Ads introduced new agentic and AI-powered advertising capabilities, I designed and delivered learning experiences to help advertisers understand not just what these tools are, but when, why, and how to use them effectively.
My focus was on translating complex product innovation into clear, actionable mental models that support real-world campaign decision-making.
Learning Design Objectives
These new features required a shift in advertiser behavior—from manual campaign creation to AI-assisted, conversational, and automated creative and targeting workflows.I designed training that helped advertisers:
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Understand where AI-powered features fit within campaign strategy
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Identify appropriate use cases across funnel stages
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Build confidence using agentic tools in real workflows
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Translate automation into performance-driven decision-making
Creative Agent – AI-Powered Creative Generation
Creative Agent allows for campaign and asset development using conversational AI and Amazon retail signals to generate compliant, high-quality creative assets across display, video, and audio formats.
Learning focus:
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Use conversational prompts to guide creative development from concept to execution
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Generate high-quality image, video, and audio assets for Amazon ad placements
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Transform a single creative idea into multiple ad variations across formats (display, video, audio)
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Leverage AI to scale seasonal and always-on campaigns (e.g., Prime Day, Back to School, holiday events)
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Apply product detail page insights and brand attributes to ensure messaging relevance and consistency
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Iterate and refine AI-generated outputs using feedback-driven prompting
Creative Agent
Learning Simulation
A scenario-based module demonstrated how advertisers could:
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Start with a single campaign concept
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Use Creative Agent to generate a base creative asset
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Adapt that concept into multiple formats for different placements
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Optimize messaging for seasonal campaigns and audience contexts
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This reinforced how advertisers can scale creative production without increasing cost or production time.
Sponsored Products &
Sponsored Brands Prompts
Enabling advertisers to deliver AI-powered product expertise at the moment of shopper decision
AI-powered prompts that act as a 24/7 virtual product expert—surfacing relevant product information at key decision moments in the shopper journey.
Learning focus:
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Where and when prompts appear across the shopping journey
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How prompts influence shopper confidence and conversion at decision points
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How to interpret engagement and performance signals to inform campaign strategy
Applied Use Case: Iris
Using a scenario-based experience, I created a fictitious case study following Iris, a consumer electronics brand. This narrative demonstrates how AI-powered prompts transform product details into real-time shopper guidance. Advertisers learn to interpret engagement signals and optimize their product content to better align with shopper intent—shifting from controlling messaging to influencing AI-driven interactions.
Explore video content
Explore videos I created for the What's New with Sponsored Ads training.
